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School of Marketing, Tourism & Languages The School of Maketing, Tourism & Languages is one of three schools within The Business School. The School is the home for a group of five related subject areas: Marketing Management; Tourism Management; Festival & Event Management; Hospitality Management and Business Languages. The School of Marketing & Tourism has an established Centre for Festival & Events Management, reflecting the fact that Edinburgh and Scotland are major tourist destinations, and the host of numerous international festivals each year. Our MSc International Event & Festival Management is a prime example of how we are providing the educational underpinning to support a major aspect of the local economy. Marketing Marketing is the lifeblood of every successful company. No matter how good a product or service is, if that company can’t make the world aware of it, and encourage a large number of people to buy it, then the company will fail. Marketing gets more and more sophisticated as years go by. With ‘teaser’ campaigns; BOGOF (buy one, get one free) offers; direct and interactive marketing that makes use of new technology such as the internet and phone texting, not to mention many other techniques, marketing is a fascinating and challenging area to study, and in which to work. Tourism, Festivals & Events and Hospitality Tourism is so much more than sun, sea and sandals! It’s a great subject area to study, and a great business sector to work in. The tourism programmes offered in the School of Marketing and Tourism give you the opportunity to enjoy both. Tourism is a business that brings together all the elements of our life: people, travel, culture, business, entertainment, leisure, lifestyles, marketing, communication, law, economics, heritage, nature, buildings, countries, cities, towns, villages, and the countryside. It is also a huge money-generating activity and is responsible for incredible movements of people throughout the world, travelling both within their own country and overseas. Edinburgh and Edinburgh Napier University together provide a perfect environment for a stimulating and successful higher education in the related areas of Tourism, Events and Festivals, and Hospitality. The combination of a beautiful and lively city to live in; a well structured curriculum to study; excellent academic staff to support and enable learning; and our extensive links with industry – both locally in Edinburgh and further afield, together with Professional Accreditation by the Institute of Hospitality for our programmes in this area, help ensure our graduates can be found in management roles within all sectors of the industry. We hope you’ll come to follow in their footsteps. Languages Being able to communicate fluently in a modern European Language can make the world of difference to your ability to succeed in business. Not only can you understand what is going on in business meetings, you can knock down the barriers between you and colleagues that would otherwise exist. Time and again, studies show that graduates who have some language skills as part of their degree are snapped up more quickly by employers.